Professional marketers - Australia-wide - are looking more closely at some of the challenges they encounter in the overall running of customer loyalty programs.
They refer to them as 'red flags' and use them as a guide to steer them in the right direction.
For more than a decade now, customer loyalty programs have been a part of the retail landscape.
The more consumers buy, the more they are rewarded with loyalty points, discount vouchers and gifts. Getting consumers to buy more, and more often is ultimately the name of the game.
So, what should businesses be looking for to help them fine-tune customer loyalty programs?
Here are five 'red flags' to watch out for:
It's one year on since your loyalty program started...
Does the program still offer a valuable proposition for customers?
Is the loyalty program delivering what it promised?
Is the budget allocated to the running of a program enough to keep it going?
Is the program marketing still grabbing the attention of your customers?
