Dymocks partners Vii on Booklovers' Rewards

Media release: 1 February 2010

Dymocks customers are set to reap the benefits of the new Dymocks Booklover's Rewards program, with the announcement that Dymocks have partnered with Vii, a leading retail customer loyalty specialist that also delivers loyalty solutions to many other prominent Australian retail brands.

Having recently completed the introduction of state-of-the-art retail POS software from Advance Retail Technology, the partnership with Vii has injected the necessary retail loyalty expertise and seamless technology integration that will enable Dymocks to take its rewards program to the next level.

The new system will bring a range of opportunities to further differentiate Dymocks' rewards program and enhance the shopping experience for its customers including customer identification at point of purchase and the ability to process transactions without the need for a card. This enables Dymocks staff to engage with its best customers and offer them more convenience. Customers can now gain access to their Booklovers rewards balance in real time with an enhanced website where members can view the latest Booklover offers, update changes to their membership details and watch their rewards grow - all with a click of the mouse.

Don Grover, Dymocks CEO is thrilled to unveil the new platform for Booklover's Rewards.

"Our Rewards Program has been very successful for many years, with customers attracted to the great value and benefits it offers them each time they shop at Dymocks. Now we're going one step further allowing customers access to their rewards in real time and watch these grow quickly with every purchase" said Don.

"The introduction of Advance Retail has certainly revolutionised our POS systems, and the knowledge and level of efficiency brought to the table by Vii has completed our technology transformation. This will deliver real value for our franchise owners, customers and the Dymocks brand as a whole," concluded Don.

The Dymocks Booklover Rewards Program is free to join and members can enjoy exclusive benefits, including the Booklover magazine with all the latest news on books and authors, automatic entry into competitions, VIP shopping nights, invitations to author events, double rewards points and bonus offers sent via email.

For more information and how to sign up for Booklovers Rewards; and to shop and search for over 900,000 books online, please visit www.dymocks.com.au