Whether you are a large or mid-sized retailer, we will help deepen your understanding of your customer base through ongoing data segmentation and analysis, which in turn will allow you to improve the return on your marketing investment.
For instance, wouldn't you love to know:
Who are your top customers?
How often do they visit your store(s), and when do they visit?
How much do they spend on each visit?
Which product lines do they buy?
How do they respond to promotions?
Where do they live?
Which customers have registered for your program, but haven't yet earned points?
Build targeted, one-to one offers
Mass marketing campaigns often have limited appeal, limited impact, and have the potential for you to burn a sizeable chunk of your marketing budget.
By digging into your customer data, you gain the invaluable ability to build profiles and segments to which you can send targeted, relevant, one-to-one member communications and promotions that have a far greater likelihood of success.